The Instagram Iceberg is the how-to guide for entrepreneurs and marketers seeking to scale their businesses in the Instagram Era and beyond.Increasingly, founders are finding that Instagram is no longer a reliable one-stop shop for brand building and customer acquisition. The Instagram Iceberg explores the rapidly changing social media landscape from its earliest days and traces its impact to the outsized role it plays in the business world today. Most importantly, The Instagram Iceberg predicts where social media marketing is heading and how businesses can get ahead - and stay ahead - of the curve.