Learn how to be seen as an expert so you can establish trust and authority, set yourself apart from your competitors, and easily convert readers into customers. Are you frustrated with not being taken seriously as a coach, consultant or service provider? Are you looking for ways to make people sit up and see you as the "go-to" person in your industry? Becoming an expert in your chosen field is the best way to create the maximum amount of success in your business.As a service provider or a consultant, you will be greatly appreciated by your clients or colleagues. But if you do not brand yourself as an expert, you can be wasting your time at trying to get an edge over your competitors. An expert is somebody who can easily turn readers into sales because of the trust and authority they have established in the eyes of their customers.Becoming the leading authority in your field can help you do that. The hard part is actually establishing yourself as an expert and this book will explain the steps to get there.