Managing Product Management: Empowering Your Organization to Produce Competitive Products and Brands
Managing Product Management: Empowering Your Organization to Produce Competitive Products and Brands

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Build better products by expanding the role of Product Management Managing Product Management argues that product management should be reinstituted as a key source of innovative ideas that solve broad market problems. It illustrates how to organize the product management function of a company to create, build, and produce innovative and game-changing products and services. Steven Haines is the founder and president of Sequent Learning Networks, a training and advisory services firm with an international client base. He held leadership roles for AT&T and Oracle and was adjunct professor at Rutgers University's business school.

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  • Released: December 2, 2011
  • Author: Steven Haines
  • Rating: 4,2
  • Publisher: McGraw-Hill Education; 1st edition (December 2, 2011)
  • Total Page: 289 pages
  • File Size: 4181 KB
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