Merchant ABCs Volume 1 is for new or established merchants with affiliate programs or contemplating starting one. This book is a collection of transcripts of discussions with some of the best minds in affiliate marketing, plus lists of resources on how to implement the recommended actions. Included are discussions with top affiliates, award winning affiliate managers and outsourced program managers with many years of experience. Read the Voices of Affiliate Marketing as they lead you through the maze of creating and managing an affiliate program.The Voices:Deborah CarneyVinny O’HareEric NagelAmy ElyKim SalvinoKaren GarciaLiz GazerAngel DjambazovLiz Fogg Jeannine CrooksBonus:Brian LittletonConnie ArnoldTodd CrawfordTodd FarmerScott JangroTable of ContentsForewordIntroductionWhat is an affiliate program?TermsRolesChapter 1 What is an Affiliate Program and How Does it WorkChapter 2 Merchant Readiness for an Affiliate ProgramChapter 3 Can You Afford to Have an Affiliate ProgramChapter 4 Affiliate Agreement EssentialsChapter 5 Merchant Policies Regarding Natural SEOChapter 6 How and When to Choose an Outsourced Affiliate Manager (OPM)Chapter 7 Seven Suggestions for Engaging and Efficient Affiliate NewslettersChapter 8 Using Analytics for Affiliate RecruitingChapter 9 Why Merchants Need An Editorial CalendarBonus ChaptersChapter 10 Steps to Revamping and Relaunching An Affiliate ProgramChapter 11 Affiliate Marketing: Then and NowBiosResourcesLinks to Additional Podcasts on Merchant ABCsSpecial Collection of Podcasts for Q4Links to All Podcasts in This BookWebsites You Should Visit