Two best-selling authors, one with expertise in selling and the other in buying, have come together to illustrate how to avoid adversarial traps that position buyers and sellers on opposite sides of the table. Daniel Pink who wrote Drive and To Sell is Human says "Altman and Quarles deliver a whole new world of selling, and they're really onto something." Big buyers have said "We are exponentially more likely to buy from companies that adopt the collaborative tactics explained clearly in Same Side Selling..." With Same Side Selling, you follow an integrity-based approach to work together with the buyer to solve a puzzle instead of playing an adversarial game. If you are ready to avoid wasting time with old approaches that just don't work, then join us on the Same Side."Same Side Selling's collaborative model is just what's needed for selling to today's savvy buyers. It's time to ditch the pitch, focus on education, find the fit and confirm the value."-- Jill Konrath, author of SNAP SELLING and SELLING TO BIG COMPANIES"At Corporate United we buy billions of dollars in goods and services on behalf of over 200 of the largest companies in the world. We're exponentially more likely to buy from companies that adopt the collaborative tactics explained clearly in Same Side Selling because we know they can meet the near and long term goals of our members. Altman and Quarles have helped define the next chapter for buyers and sellers, to the benefit of both."-- David Clevenger, Senior Vice President of Corporate United"Buyers and sellers: Could these two ancient foes ever sit on the same side of the negotiating table? Altman and Quarles deliver a whole new world of selling, and they're really onto something. This book contains the tools and insights you need to move from a winner-take-all perspective to a win-win for all concerned."- -Daniel Pink, author of DRIVE and TO SELL IS HUMAN