"Eventology: Lessons from 20 Years of Event Planning" is for anyone who wants to plan the best events they have ever attended. It is packed with ideas that most event planners have never even considered. Whether for business, non-profit, or even personal use, this book will help anyone exceed any event goal.Author Sean Spence has spent his career as an entrepreneur and a political campaign pro. He has created and managed hundreds of events in 13 states, over the course of a 21-year career.