Read Now Keyword Research Like a Pro: The Ultimate Guide to Modern Keyword Research for SEO MOBI
2019 UPDATED EDITIONFrom the bestselling author of SEO Like I'm 5" comes "Keyword Research Like a Pro," the ultimate modern keyword research guide for SEO."Matthew Capala provides something different and necessary: an overview of the SEO essentials suitable for any reader, even those without a strong technical background." Dorie Clark, HBR Writer and Author of "Stand Out" (Portfolio) Do you rely on Google's Keyword Planner to research keywords for your website’s meta data and on-page content? So does your competition. In fact, your competition is probably a few steps ahead of you. In this book, you will learn tactics and strategies that separate the amateurs from the pros and take your SEO to the next level. In the world of Google’s Rankbrain, A.I, voice search, Google’s Knowledge Graph, and modern search engine algorithms - traditional forms of keyword research just no longer apply. The modern digital landscape is underpinned by algorithms and indexed by robots forged to understand how humans think – from intention to semantics. So where does that leave us flesh and blood beings? What can we do that these all-powerful robots cannot? The answer is simple: we can understand the consumer. In order to strategize your website successfully and build a winning SEO game plan, you owe it to yourself and your business to carefully consider your buyer’s journey. All the keywords you use have an intent behind them - whether the person typing into the search bar is simply looking for solutions to their problem or they’re looking to purchase whatever you offer. Here are the basic steps outlined in this guide that you can use to align your keyword strategy with the intent of your consumer for a more organic and focused customer journey:1. Brainstorming a Keyword Funnel2. Comprehensive Keyword Research3. Creating a Keyword Map 4. Keyword Tracking Advancing your SEO keyword research strategy using the above steps places you securely ahead of the competition and on the way to earning Google’s trust for higher returns on your investment.This book also provides an introduction to insider tips and advanced strategies in SEO. You’ll will learn to: - Build keyword funnels based on your customer’s journey - Find Golden-Nugget keywords with “high commercial intent” using the latest tools- Effectively mine Google’s search engine result pages and social media trends - Understand the latest algorithm changes and what they mean for your business- Increase your brand visibility in Google’s search results utilizing featured snippets, answer boxes, and social media feeds- Identify new keywords and related topics before your competition- Map researched keywords strategically to your landing pages, internal links, guides, articles, blog posts and FAQs- Track your keyword ranking and performance using the best and most affordable software tools available in the market So, without further ado, let's begin!
