Want to launch the next specialty food brand without risking your personal savings to do it? Experienced food entrepreneur Michaels Adams reveals how to start an artisan food business sell in grocery stores or farmer's markets for less than $5,000 in startup capital. This is the step-by-step roadmap you need to get your startup food business to it's first $100,000 in sales and beyond. This book is organized into three in-depth sections that reveal essential components of creating and selling a food product that sells in retail or at events: Secret #1: Getting Started: Launching a Specialty Food Business for under $5k. Learn to source the packaging, branding, and labels for a food startup. My entire script to pitch and sell your product to retailers and grocery store buyers. How to create a sell sheet for your product. Learn how much to charge for a specialty food product. Secret #2: Farmer's Markets: Taking your product to the people. Learn to identify profitable farmer's markets and events in your areaDiscover four farmer's market displays I personally use to generate more sales. Creative, low-cost ways to let prospective customers sample your food.Secret #3: Going Big: How-to Scale Recipes and Outsource Food ProductionHow to find food manufacturers or co-packers in your area. Questions to ask your food manufacturer before signing an agreement.Hidden fees food manufacturers don't talk about. This book is packed with dozens of stories from Michael's experiencing starting and operating three different food businesses. Also included as a bonus are business templates and forms that will make your startup process easier. If you've dreamed of starting a food business, but thought you didn't have the financial backing or knowledge to get started this guide was written for you. About the AuthorMichael Adams is the founder of Green Mountain Mustard. Michael's food businesses have been recognized in Entrepreneur Magazines Hot 100 companies, Back Packer Magazine, and many others. He's been in the food industry more than 15 years and loves to help other food producers create a thriving, profitable business. You can view Michael's writing at FoodTruckEmpire.com, where you'll find a lot more resources for food business owners to take their business to the next level.